You need leads.  SalesGig Pro can get them for you.

For those that haven’t heard yet, SalesGig Pro takes the hassle out of lead generation by doing the cold calling for you.  Leave it to SalesGig to get your next appointment on the calendar.  Once you’ve got that sales appointment, you’re ready to crush your sales presentation.

Since you’re leaving the cold calling to us, let’s make sure that you are set up to give an awesome sales presentation.

Four Steps to an Awesome Sales Presentation

Here is our four-step approach to crushing your next sales presentation.

Step 1: Research

Step 2: Prepare

Step 3: Wow them

Step 4: Follow up

Let’s walk through how those four steps break down and how you can use them to deliver a sales presentation sure to convert them to clients.

Step 1: Research

What do we mean when we use the term research?  There are quite a number of things that you could research.  An effective sales presentation begins well before the actual presentation occurs.  It all starts with research.

Before doing anything else you should have a firm understanding of who the company and your contact within the company are.  What challenges does the company face?  What does their customer journey look like?  Check into the company’s past, present and future to help shape your sales presentation.

Step3: Prepare

Now that you know who your presentation is intended for and the audience that will be attending the presentation, the next step is to prepare.  The focal point should revolve around the benefits of what you’d be providing, but rather focus on the challenges your prospect faces.

Salesforce said, “Salespeople should present themselves as a trusted advisor, not just a company representative.”

When preparing your presentation, try to keep it short and simple.  No one wants to sit through a 50-slide presentation as it tends to be overwhelming.

Ready to crush it?

Step 3: Wow Them

You’ve done your homework and you’ve created a presentation to be proud of.  The next step is to go out there and wow them.

Remember that during your sales presentation you should keep an open dialogue.  Ask questions, engage with them - but don’t quiz them.  Consider including proof of the benefits your product or service will provide to them, such as case studies.

One of the most important things we could tell you about wowing your prospect with your presentation is this - before launching into your presentation, take the time to get to know those in the audience.  Ask them questions about their operations and goals.  This lets them know that you’re taking their company into account when going through your pitch.

Step 4: Follow Up

Prioritize the follow-up with the prospective company.  Your presentation likely won’t lead to a sale right then and there, which is why your follow-up is so crucial to closing the sale.

Here’s the thing - sending a “just following up email” is likely to fall flat.  You need to personalize your email, highlight the main points and send additional resources to help them make their decision.  Provide value to them instead of just coming off as a pushy salesperson.

Get Your Next Appointment on the Calendar with SalesGig Pro

Now that you’re armed with the knowledge on how to crush your next sales presentation, the only thing left is to book the appointment so you can deliver your awesome sales pitch.  That’s where SalesGig Pro comes in.  With a team of expert sales professionals on our team, SalesGig is poised to help you generate qualified leads and get some appointments on your calendar.  Get in touch with us today to learn more: hello@salesgig.com.

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