Many consumers don’t enjoy receiving sales calls because it usually comes at inopportune times when they’re going about their daily tasks. Most are put off when you call them out of the blue just to sell something.

Nonetheless, 41.2% of salespeople admitted that the phone is still considered the most effective sales tool. The primary reason is that it allows you to communicate more personally to potential customers. 

In today’s world, where consumers are more likely to interact with bots than actual human beings, you can make your business stand out by adding a human touch to your customer interactions. Along with our outsourced lead generation services, personalized outreaches can make your phone sales campaign more effective.

With that said, here are more specific tips to make you close phone sales bigger and faster:

1. Master Your Tone

The way you speak can make or break the success of your phone call within a few seconds. Potential customers must perceive you as credible even without seeing your face. With this in mind, you have to practice and master the tone you’ll be using on the phone to come off as someone who should be trusted.

Aside from being perceived as credible and authoritative, you must also sound charming and engaging. Smiling as you speak can do wonders in making your tone more welcoming. Just make sure you don’t overdo it, as being too enthusiastic can be seen as insincere and too “salesperson-y.”  

2. Know Your Value Proposition

Make sure you understand the product or service you’re selling to explain the value that they offer to potential customers. Sell the benefits of the merchandise rather than just its features. During the call, your goal is to make the prospect realize the practical application of the product or service and how it can solve their daily woes.

3. Have an Outline

Writing an outline of the flow ensures that you stick to your goal for that call. You don’t want to veer off-course and go around in circles. On that note, notice that we didn’t say you should have a script. You still want to have enough leeway to personalize the conversation. A script can make you rigid and may even lead to backing out if the prospect asks something you didn’t account for.

4. Prepare For Each Call

Before you pick up the phone and contact a lead, you should already know their background. Read their profile and get to know them as much as you can. This way, you’ll know how to position your product or service and make them realize its value.

5. Listen Intently

Lastly, master the art of listening to get a comprehensive grasp of the customer’s situation. The ability to empathize with them can help you make a deeper connection and, in turn, gain their trust. You can achieve this by listening intently to every word that the prospect says.

Takeaway

Calling a customer on the phone continues to be an effective sales tool. You just have to master your tone and value proposition to be able to close the deal quickly. Having an outline, preparing for each call, and listening intently are also crucial tips to remember. 

Our outsourced lead generation services can eliminate the hassle of scheduling meetings with potential customers. This way, you can focus on getting to know prospects and getting that sale.

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