Business networking isn’t just about lead-generation (though it is a large part), it is also about building trusted relationships with other professionals. Those same professionals may refer business to you, provide testimonials, or provide some other value as you work together. Networking is a continuous process. Growing stagnant in your networking can cost you business, and valuable connections. Expanding your network affords more opportunities to earn a commission for referrals on SalesGig as well.
Here are some strategies for growing your network in a healthy, sustainable way!
Networking requires preparation. Most of us can’t just walk into a convention,go straight up to someone and elevator pitch yourself/your business, at least not very successfully. Practice your elevator pitch and get it down to 20 to 30 seconds. You only have one chance to make a first impression, and the more people in attendance at the event, the less time you’ll receive from your potential connection.
This may seem like an obvious one, but professionals looking to grow their contact base should attend networking events as often as possible. Keep in mind that everyone attending these events is looking to network, so don’t be shy! Go talk to other people. If they didn’t want you to approach them,they wouldn’t be there.
Professional organizations and industry associations are a great networking platform. Professionals from these organizations will share a common interest and likely similar professional aspirations. Join groups on social networks, such as LinkedIn, related to your particular field. Don’t just be an idle member of these organizations, but interact a few minutes each day, using them to your advantage by engaging and adding value to the conversation.
This may seem like a glaringly obvious element to effective networking, yet there are still professionals out there that need the reminder. Don’t burn bridges. Always be kind to everyone you meet if for no other reason than you might need their connections or resources one day.
Sure, you may need something from your newfound contact. Take it back to the golden rule: treat others as you’d like to be treated. This also means be genuine and listen to what they’re saying. Offer value to your connection before they need the help. They’ll likely return the favor gladly. Just like any other relationship, networking is a give and take.
It is important that you keep in touch with your new (and your old) connections. It is quite possibly one of the easiest tools at your disposal yet is often one of the most forgotten. You may not need something from them right away, or vice versa, but a conversation may seem a bit awkward later down the line if you’ve lost contact and you’re calling for help. Check out our blog on How Fast You Should Follow-Up with a Lead for a bit more information in that department.
SalesGig creates seamless lead generation with limitless opportunities by connecting companies with referral partners. Sign up today and get connected.
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