LinkedIn has become an influential platform for business professionals. Therefore those who know how to maximize its capabilities will have an advantage, from generating more leads to meeting in-demand industry experts.
One of the platform's key features is the Social Selling Index or SSI. Using this tool, you can improve your branding, engage insights, and more. Let's see how it works and how to maximize its potential.
LinkedIn analytics and metrics are important data sources for sales and marketing strategies, allowing you to measure success and tailor your approach toward a specific audience. SSI score functions the same way but for your personal LinkedIn profile.
Four basic factors determine your score: establishing your brand, connecting with the right people, engaging with insights, and fostering relationships. All combined, the four points provide an accurate measurement of how successful you're "selling" your profile.
When creating a personal brand, your focus should be on your customer and how they can benefit. You can improve your score by creating content relevant to your field, engaging in trending topics, and highlighting your experience in the industry.
It's essential to build relationships with people relevant to your field or industry. Doing this helps expand your network and find potential customers. LinkedIn has many tools like search filters and keywords to help you find the professionals to connect with.
Insights are defined as the curated content on your LinkedIn feed. Interacting with these posts shows your interest and knowledge in a particular industry.
As a social media platform, LinkedIn is fundamentally a tool to build and maintain relationships. Improving your score in this criteria entails fostering strong connections with key people in your industry.
Now that we've established what SSI is and how it works, it's time to check your score. To find it follow these steps:
Now that you know where you stand, you can take these next steps to improve your SSI score:
● Creating relevant content and engaging with insights on your feed
● Finding the right people to build your network
● Joining groups and becoming an active participant to establish your brand
● Spending at least 10 minutes on the platform exploring its features
Data from LinkedIn shows that those with higher SSI scores have improved leads and sales. Around 78% of social sellers outsell those who don't use social media, and social selling leaders generate 48% more opportunities than profiles with lower SSIs. These estimates are proof that your SSI score matters.
Your LinkedIn SSI score offers valuable insight into your social selling efforts. By considering the four metrics mentioned, you can improve your score and maximize the website's capabilities. It will take a bit of commitment, but you can take small steps to build your personal brand and generate more leads with a higher SSI score.
SalesGig can help you naturally build your SSI score and connect with your audience daily, reach out to us at SalesGig.com to learn more.
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