A trade show is one of the most exciting things you can do for your company. Trade exhibitions are an excellent opportunity to build your network, showcase your products and services, and even get new business leads.
The pandemic has brought a new approach to traditional trade show events. Organizations nowadays mix in-person and virtual sessions that challenge marketing teams to connect to their possible leads in new ways.
A lead generation and appointment-setting firm can ensure no lead is missed. SalesGig helps clients before and after trade shows to maximize their investment. We have the expertise and experience to partner with customers who rely on events to generate leads.
Below are four tips to consider before participating in a trade show.
Not all registered event participants will visit your booth in a trade show event or reach out in other ways.
SalesGig’s advanced technology lets you create hundreds of transactions a day. We will focus on engaging with your prospects and delivering meaningful outcomes.
Advanced communication works for live and virtual events. We may help you stand out from the competition by notifying prospects about forthcoming webinars, acquiring marketing data, or relaying other information.
A survey among trade exhibits shows that only 6% of leads convert into actual sales. This creates panic among trade show participants — even if the source is unknown. Because of the advanced promotion, SalesGig can identify which prospects are curious and worth following.
Simply reaching out can enhance lead quality. If a prospect knows your organization contacted them, they may desire to work with your representatives. The increased outreach boosts the possibility of creating a positive outcome.
On any occasion or gathering, most people come if there are freebies or gifts.
At SalesGig, we will ensure that your prospect knows the possible benefits you will provide.
Give your prospect a reason to contact your business at the event or online, even if you’re not providing a bonus incentive. We will cooperate closely with you to create messaging that distinguishes you from your rivals.
According to the data of jobs in Marketing.io, 40% of exhibitors wait three to five days before making a follow-up on their leads. What has happened to the other 60%? Are they still making a follow-up?
If you have an aggressive competitor, those three days are too long. We understand how busy your representatives are; that’s why we’ll do the follow-up and remind your prospects about your company, resulting in potential sales!
We can also contact prospects you missed at the show to organize an appointment and gather information for future trade exhibitions.
A trade show can have a high impact on your company. If you don’t reach out to the prospects after the event, you may be giving free money to your competitor.
SalesGig has the experience and knowledge to ensure that your trade show investment is worth it. We’ll make your goals for sales become a reality. If you’re planning something for fall or spring, just contact us.
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