Inbound and outbound are the two main strategies businesses use for lead generation. Both have changed and adapted to fit modern standards. The main reason that this change is important is that today’s buyers are now savvier – and, as a result, inbound has become more of the preferred method to use.

However, both strategies are vital for businesses today for many reasons. Here are the differences and similarities between them:

Inbound Lead Generation

Inbound lead generation is about finding prospects that want to buy the product or service. A company will invest in various digital channels to connect with its audience. It’s a popular method today we see applied in:

●      Social media

●      Blogs

●      Videos

●      Emails

The reason why companies prefer them is that they cost less to establish and maintain. Inbound tools work towards building engagement and relationships with prospects over time. For example, a blog post can be something that potential customers can view for years to come.

Inbound lead generation focuses more on digital media. They want to leverage all these channels, creating accessible events and media through the internet. Inbound lead generation applies concepts such as:

●      SEO

●      Content marketing

●      Graphic design

●      Social media management

The goal of inbound lead generation is to ease people into the brand. The company wants to establish itself as a trusted and reliable expert in the field.

However, to apply inbound lead generation, you’ll need specialists. It’s also a very competitive area, with nearly all marketers focusing on it, making it challenging to stand out.

Outbound Lead Generation

Outbound lead generation is more of an in-your-face type of marketing. It pushes a company’s message regardless of whether or not the prospects have expressed any interest in your company’s product or service. An example of outbound lead generation is LinkedIn outreach.

This type of marketing also focuses more on traditional forms of media. They apply strategies such as:

●      Door-to-door pitches

●      In-person events

●      Cold calling

●      Email outreach

●      LinkedIn outreach

When done the right way, these channels have loads of potential. The main advantage of outbound is that it is very simple to start, and you can reach a large number of people at once. They are a quick way to cultivate brand awareness and drum up interest in what you have to offer.

Where companies tend to struggle with outbound lead generation is primarily centered around the time spent and the cost behind it. Hiring an in-house sales team can be both costly in time and money. Bringing in a company who specializes in outbound lead generation, like SalesGig, can be a great way to cut both time and cost.

The Best Approach

Marketing is often a multifaceted approach. To really be effective, you’ll need to apply both inbound and outbound lead generation to reach all forms of prospects. While inbound is certainly a more attractive option since the prospects are already warmed to the idea of purchasing your product or service, they are not always easy to come by.

The goal of both methods is to create leads and bring more demand to a company. You’ll also need to understand your target audience well. While the goals are the same, the difference lies in how each achieves them.

Outbound Lead Generation Company

By hiring an outbound lead generation company such as SalesGig, you’ll be able to free up more time for your team to focus on closing the deals. With an omnichannel approach to lead generation, and a sterling reputation, SalesGig helps companies get appointments on your calendar with qualified leads. Contact us today to learn more!

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