At some point, we’ve all been on the receiving end of a cold call. Likely, you’ve had at least one negative experience with a pushy salesperson who couldn’t take no for an answer. Don’t let that scare you off! In fact, there are many benefits to cold calling that can help your business drive in new customers.
Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed any interest or intent in your brand, products or services. These individuals, more often than not, are not even aware of your brand. Cold calling typically refers to solicitation by telephone but may also include face to face visits with door to door salespeople.
Cold calling, as mentioned above, is when a salesperson reaches out to someone who has expressed no interest or intent in your brand, products or services.
Warm calling is when someone has expressed some level interest by, for example, filling out a form on your website.
Once you push past any negative recollections of the pushy telemarketers, you can see that there is benefit to cold calling. There are some who may say that cold calling is dead; it’s their loss. There are some benefits to cold calling you simply can’t overlook, especially if you’re paying a sales team to generate leads for your business.
1. Identify Targets: Who manages the problem that your company solves? By cold calling companies you’re able to identify those who are responsible for handling the problem that your business sells the solution to. Those are the individuals you want to really market yourself to.
2. Gain Insight: Cold calling can help you determine if there is a flaw in your strategy.
3. Master the Craft: Sales is an art that requires practice. You’re not going to find success in every call however, you will find that your confidence in yourself and the products or services you’re selling will increase with each call.
4. Appear Human: It’s easy to get wrapped up in the digital sphere, but your potential clients want a personalized touch. They want great customer service. Demonstrate that you’re not an AI service or telemarketer from hell (am I allowed to say that?). Connect with them on a human level while you’re speaking with them on the phone to help drive the sale.
5. Increase Conversions: Because that’s what it’s all about, right?! As soon as you receive a reply, get a meeting set with your sales leader. Statistics show that if you jump on a sale within minutes, you’re more likely to close a sale than those who wait a day or so before reaching out to them.
Did you know that as a part of the SalesGig Pro package, not only will we generate a list of leads for your company, but we can also cold call them for you as well?! Let us help you take your company to the next level with proven sales strategies. Get your next appointment on the calendar today by signing up for SalesGig Pro.
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