Recently I was talking to an investor and they asked ‘Why are we creating a platform that monetized referrals? It’s something that happens organically today. What are we looking to change?’
My professional network and business relationships are trusted. Every day we make introductions and connections that are outside the scope of an incentivized referral. That is the essence of professional networking. Nothing there should change.
However, companies also build alliance partnerships, channel referrals, co-selling, and other forms of lead transfer designed to get a warm introduction from one business to another; most programs are tied to a referral fee or partnership payment: paying for a referral.
At SalesGig, we are creating a virtual alliance channel of independent and motivated salespeople interested in helping their connections get access to incredible companies they otherwise may not have met through traditional marketing channels. We do not guarantee a purchase; but we do offer an opportunity.
When I ran a small payroll company and later a background screening company, it became clear I had to make two sales: the first to gain access to be ‘considered’ and the second to actually compete to win vs. the competition.
Small to mid-sized companies have incredible products and services, but their lack of budget, exposure, and salesforce create a gap in connecting with ideal prospective customers.
Getting referred in reduces friction, opens doors, and helps companies increase their odds of success.
We are not creating incentivized referrals to monetize trusted networks; we are creating an opportunity for salespeople, empowering them to build their unique alliances and make referrals to help companies: a true win/win.
Get connected today!
SalesGig creates seamless lead generation with limitless opportunities by connecting companies with referral partners. Sign up today and get connected.
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